“The environment is increasingly playing a role in purchasing decisions, with 42% of consumers stating they always or nearly always consider it, consulting firm Kearney found in its annual Earth Day Survey. This figure, the highest on record, was an 18 percentage point increase from the prior year.”
“The report also said the cost of more environmentally friendly products is becoming less of a barrier. When asked what prevents them from buying products with sustainability claims, 46% of consumers said the cost was a primary factor, a decline of four percentage points from 2022 and seven percentage points from 2019.”
“Kearney said “climavorism” — which it defines as “actively making food choices based on climate impacts with the intent to benefit the planet” — is less sensitive to price. A survey of 1,000 consumers found that cost is “decreasing as a barrier to purchasing products claiming environmental benefits” despite persistent inflation across food categories.”