The Growing Demand for Sustainable Functional Foods
by Dr. William D. Clark | March 1, 2025
“The consumer demand for sustainability in foods has increased by 18 per cent since the prior year to 42 per cent of consumers considering sustainability in their buying decisions. This is the highest recorded level according to a recent survey. In addition, cost has become less of a barrier when purchasing environmentally friendly products. This is a 4 per cent decrease since 2022 and 7 per cent since 2019.1 According to the World Economic Forum, 65 per cent of global consumers are committed to making healthier and more sustainable choices. Unfortunately, consumers don’t have enough time or the right information to make sustainable choices.”
Sustainability in Functional Foods
